Prosecco DOC expands UK advertising across Tube and Prime Video

The Prosecco DOC Consortium has placed six-sheet posters in 61 London Underground stations and is running digital video across the Tube network. It is also using 20-second advertisements on Prime Video, targeting viewers with an interest in wine, according to Harpers.

The campaign forms part of the consortium’s continuing UK programme, which it says includes consumer engagement, trade activity, education and communications. The source reports that Prosecco was the UK’s most popular sparkling wine and that 667 million bottles were produced in 2025, with 82% exported to more than 150 countries.